GOOD EXECUTION
CAN’T FIX THE WRONG IDEA.

Most problems start before execution.
An unclear position. An idea made safe.
Too many opinions. No clear decision.

Maybe the idea
isn´t there yet

Maybe there are too many.
Maybe everyone has an opinion.
Maybe it just needs a fresh pair of eyes.

That’s where I come in.
To challenge the thinking, sharpen the idea
and help you decide what comes next.

Direction

01 Creative Direction Session

One focused conversation around a creative challenge. Bring an idea, a brief or a project that feels stuck. Leave with an honest perspective and clear next steps.

75 MINUTES

Let´s talk →

02 Creative Sprint

A focused collaboration to turn an open question into a clear creative direction. We sharpen the brief, develop the idea and define what’s needed to bring it to life.

DEFINED SCOPE. CLEAR OUTCOME

Discuss a Sprint →

03 ongoing Creative Direction

Senior creative direction for brands and teams over time. From reviewing concepts to guiding execution — keeping the work focused and the idea intact.

LONGER TERM COLLAB

Not available at the moment

15+ years in.
Still asking why.

I’ve developed concepts, led creative teams and guided work from the first brief through to execution. My experience spans WPP, Omnicom and Publicis networks, with work for brands including Samsung, Mazda, Shell, NIVEA and Deutsche Telekom.

I know the gap between an idea that sounds good in a presentation and one that actually works. The brief, the audience, the budget and the details all have a say.

That’s the experience I bring to your project. Including the judgement to tell you when an idea needs more work, even if the slides look great.