thoughts

Why most brands disappear
Why most brands disappear
Most brands do not fail because of bad design.They fail because nothing is clear. No clear position.No clear decisions.No clear point of view. Everything is adjusted, aligned, approved and optimizeduntil... Read more...
Dead of crafting
Dead of crafting
I’m not anti-AI.But I’m also not in the “AI will save creativity” camp.I’m somewhere in the middle. Read more...
The Public Smile
The Public Smile
Best version of yourself outside.Public smile on. Read more...
Silence Spots
Silence Spots
In a life full of hurry and one horrific event after another those silences spots are giving us time to breathe. In the end most of us – not all... Read more...