get smossed

Something good became a little too ordinary?

Let’s change that.

**good sh*t sometimes get's stuck**

Brands, businesses and people get used to themselves.
Things become safe.
Familiar.
Expected.

And somewhere along the way, the interesting part gets lost.

I help find it again.

With an honest outside perspective, creative direction and ideas that make things less forgettable.

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01 —
REALITY CHECK

Something feels off, but you can’t quite put your finger on it?

An honest outside perspective on your brand, positioning and creative direction. What’s working. What’s not. And what I’d do about it.

90 MIN. NO 80-PAGE DECK.

02 —
LESS FORGETTABLE

You know something needs to change. Let’s make it happen.

A focused creative sprint to sharpen what makes you different and turn it into a stronger direction.

STRATEGY. IDEAS. DIRECTION.

03 —
CREATIVE DIRECTION

Sometimes you don’t need another agency. You need someone who gives a shit.

Ongoing creative direction, ideas and an experienced outside perspective when you need it.

WITHOUT ANOTHER FULL-TIME PERSON.

+++ Not sure which one? Doesn’t matter. Tell me what feels off. +++

I’m Denis Thiel. Creative Director, designer and the human behind smoss.

15+ years of making things for brands, agencies and people. Still convinced that good work starts with curiosity, empathy and giving a shit.

No creative genius theatre. Just good ideas, honest conversations and work we can both be proud of.